I was called on to redesign the website of Sweet Buttons, a New York-based brick-and-mortar cupcake and dessert shop. The original site, which co-owner and head baker Karen Ng pieced together, had the basic building blocks of a company homepage, but was not particularly attractive. In addition, featured photos lacked in quality and failed to capture the charm and quirky presentation of her products and her stores. 

 

BEFORE:


After several conversations with Karen, I was able to identify her top priorities for the new design: a clean, minimalist look that highlighted her delightful creations as well as played up the colors of white and purple, which were prevalent in her in-store branding.

 

AFTER: